We represent a different kind of insurance – a broker that puts you, our neighbour, first!

Our History & Philosophy

We’re In Your Community

Guardsman Insurance Services traces its history back to the late 1950s when Keith Watson started his own insurance brokerage. In May of 1971 Guardsman Insurance Services Inc. was incorporated with Kingston, Ontario as its head office. Over the years Guardsman Insurance has expanded, opening offices in Ottawa and Bancroft. With the growth of internet-based business we now serve clients across the province of Ontario. Guardsman remains a family owned business with Keith’s grandson, Thomas, purchasing the company in 2013. This ownership transition has ensured our stability for decades to come.

Insurance is a complicated product. As such the staff at Guardsman Insurance has adopted a simple philosophy for our clients. We strive to serve our clients in plain language; providing individualized solutions and personal communication. Our clients are extensions of our family and you are never ‘just a number’ to us. Guardsman Insurance truly cares about our clients and values our long-term relationships.

Meet The Team


We pride ourselves in being your neighbour, so when you call us you get to speak to someone who cares and understands your individual needs.

Begin Your Personalized Quote To Qualify For Group Rates!

Our Leadership Team

Keith Watson, FIIC


Thomas Watson Sr, CD, AIIC


Thomas Watson Jr, CD, CIP

Vice President

Sam Mansour

Agency Manager

Our Guardsman Family

Kingston (Main Office)
Customer Service Representative
23 years with Guardsman Insurance with a CAIB designation. Take the best of care of my clients and willing to take on new. So give me a call and see what I can do for you. Any spare time after hours is spent having fun with my family and friends.
Ottawa/Kanata and Bancroft Offices
Insurance Broker
Bruce has been an insurance broker for the last few years. His background in both the automotive and fixed route courier fields has afforded him the opportunity to see insurance coverage from all three sides: client, claims, and now as a broker. Client satisfaction is his ultimate goal by finding answers to unique challenges and crafting an individualized solution with the most comprehensive coverage at the best price to meet the clients need.

When you call the Ottawa East office chances are it will be Bruce’s friendly voice you will hear. Dedication to going above and beyond as a Client Service Representative has earned Bruce Gold Standard recognition from his colleagues and management in his previous CSR roles. His attention to detail will ensure your insurance needs are not just met but exceeded and explained thoroughly.

Bruce’s wife Lynn is an avid runner so he may be found assisting marathon/half marathon training groups. Other things he likes to do in his off time is restoring their 1968 MGB Roadster and listening to live music. Bruce and Lynn have been together for over 5 years and they have three boys in their blended family ranging from mid teens to early twenties.

Have A Question?

Did we miss something? We’re here to help and have a team of friendly people, from your neighbourhood, on hand to answer your questions. You can either call us or send us a message using the form.

We have 4 locations! Find one near you.

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